Wella

A legacy of color innovation and professional excellence.

Founded in Germany in 1880, Wella Professionals is one of the world’s most trusted salon brands, setting the global standard in hair color, care, and styling.

Driven by artistry and innovation, Wella’s heritage spans over 140 years of expertise — empowering hairdressers and beauty lovers alike through its advanced technologies and timeless formulations. From the iconic Koleston Perfect to luxurious Fusion Care treatments, Wella merges scientific precision with a deep respect for the craft of hairdressing.

Each product is designed to deliver exceptional performance, radiant color, and enduring strength, transforming salon experiences into true expressions of beauty.